The Vicious Cycle of Brand Erosion (and How Your Employees are Involved)

July 09, 2015

We all know it’s important to have a positive brand image, but when it comes to business continuity, where does your brand stand?

For many companies, the first sign of trouble starts with brand erosion. As brands start to falter and loyalty wanes, it’s important to stop further decline in its tracks — and your employees might be just what you need to do it.

In this article, Sam Bahreini identifies the warning signs of brand erosion and explains how your employees can get your company back on solid ground. Read the full article here.

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