Posts matching "execution"

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August 23, 2016

There is a high level of competition in the retail industry, but one way to stay ahead is to be concerned with the marketing aspect of your retail outlet. Regardless of what strategy your store uses, there are problems that arise along the way that hurt the success of your store. When planning the marketing […]

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August 23, 2016

Five Reasons Why Mystery Shops Don’t Work in Retail Since the 1940s, retailers have used mystery shoppers as a tool to evaluate and refine their customer service strategy. Touted as a way for upper level managers to find out exactly what their customers were experiencing, retailers have made mystery shopping a $1.5 billion industry that […]

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August 17, 2016

Perhaps starting a retail store has become a dream you’re just now fulfilling this year. While you likely already know some of the pitfalls, do you really know all common retail operation issues you might face? Without some experience, you may not know everything, and the unexpected could always bring challenges later. It’s important to […]

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July 09, 2015

We all know it’s important to have a positive brand image, but when it comes to business continuity, where does your brand stand? For many companies, the first sign of trouble starts with brand erosion. As brands start to falter and loyalty wanes, it’s important to stop further decline in its tracks — and your […]

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December 02, 2014

Unfortunately, you don’t have eyes everywhere. So the best way to monitor quality control is to employ a secret shopper to ensure that your employees are up to snuff, right? Wrong. The use of secret shoppers often leads to inconsistent solutions and communicates mistrust from management. Additionally, their reports likely assess a random business day […]

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April 25, 2014

Periodic, large-scale audits have traditionally been perceived as the best way to analyze how a company is meeting goals and adhering to policies, but it may be time to reexamine the effects these audits have on employees and the business as a whole. Think about it: What’s really at the forefront of an employee’s mind […]

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April 04, 2014

Don’t believe those who tell you brick-and-mortar retail is dead. Despite the huge popularity of e-commerce, brick-and-mortar stores are here to stay. Physical store locations act as showrooms for your products, while e-commerce allows consumers to research all their options in a convenient format. But this doesn’t mean e-tail and retail should be at odds. […]

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March 31, 2014

VoloForce announced today that it is partnering with Hikvision, a global leader in video surveillance products and solutions, to develop an industry-first retail brand surveillance software. Germantown, MD (PRWEB) March 31, 2014 Read full Press Release

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March 26, 2014

VoloForce, a business optimization firm dedicated to helping brands excel in real time, is making changes. The firm is opening a new office in London to continue its efforts of aiding brick-and-mortar stores in the fight against online retail with its Real Cadence technology. The new location will act as a launch pad for European […]

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February 27, 2014

Many customers have mixed feelings about big retail brands implementing high-tech tracking technology, but it hasn’t stopped a lot of companies from using it. On the surface, the ability to gather data about your customers’ in-store behavior sounds great, but there are inherent problems that come with this technology. Last May, Nordstrom shut down its […]

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February 18, 2014

Brick-and-mortar retailers have a unique opportunity to influence the way customers identify with their brands through a tangible experience. But if retailers fail to understand how customers perceive their stores and overlook seemingly minor details, then they may be setting their brands up for failure. In this article, Sam Bahreini reveals three major mistakes brick-and-mortar […]

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January 29, 2014

Your brand consists of more than your logo, color scheme, and brand standards: It also includes your business values, your company’s personality, and the way you treat your customers. In this article, Sam Bahreini describes four ways a customer service slip-up can destroy your carefully crafted brand identity. By recognizing the mistakes made by these […]