Posts matching "brand"

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July 09, 2015

We all know it’s important to have a positive brand image, but when it comes to business continuity, where does your brand stand? For many companies, the first sign of trouble starts with brand erosion. As brands start to falter and loyalty wanes, it’s important to stop further decline in its tracks — and your […]

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December 31, 2014

In a world where the customer is always right, how can you make sure your team is ready to provide stellar service across the board? Outstanding customer service can often compensate for the shortcomings of a business. Unfortunately, many businesses still skimp on giving their customers the best experience possible. Every missed customer service opportunity […]

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December 18, 2014

Successfully expanding your business can present unique challenges. You want to stay true to your roots while adapting to customer preferences in each region your brand calls home. It’s a tough balance to strike, but creating a proactive plan will help ensure that everyone is on the same page, enabling you to avoid some tough […]

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December 02, 2014

Unfortunately, you don’t have eyes everywhere. So the best way to monitor quality control is to employ a secret shopper to ensure that your employees are up to snuff, right? Wrong. The use of secret shoppers often leads to inconsistent solutions and communicates mistrust from management. Additionally, their reports likely assess a random business day […]

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October 10, 2014

As a brick-and-mortar business owner, it can be enticing to drown your storefront in technology in an attempt to compete with online giants, but resist the urge. Purposeless technology will only collect dust and eat up your funds. Instead, identify your competitive edge, and run with it. Unlike Amazon, you can engage customers’ senses with […]

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April 25, 2014

Periodic, large-scale audits have traditionally been perceived as the best way to analyze how a company is meeting goals and adhering to policies, but it may be time to reexamine the effects these audits have on employees and the business as a whole. Think about it: What’s really at the forefront of an employee’s mind […]

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March 31, 2014

VoloForce announced today that it is partnering with Hikvision, a global leader in video surveillance products and solutions, to develop an industry-first retail brand surveillance software. Germantown, MD (PRWEB) March 31, 2014 Read full Press Release

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March 31, 2014

With online retailers such as Amazon revolutionizing the e-commerce industry, the future of brick-and-mortar stores might look grim. But the demand for retail stores is only growing, especially as e-tailers discover the limits of the online shopping experience and the inherent advantages to brick-and-mortar stores. In this article, Sam Bahreini will provide five reasons why […]

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March 26, 2014

VoloForce, a business optimization firm dedicated to helping brands excel in real time, is making changes. The firm is opening a new office in London to continue its efforts of aiding brick-and-mortar stores in the fight against online retail with its Real Cadence technology. The new location will act as a launch pad for European […]

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February 27, 2014

Many customers have mixed feelings about big retail brands implementing high-tech tracking technology, but it hasn’t stopped a lot of companies from using it. On the surface, the ability to gather data about your customers’ in-store behavior sounds great, but there are inherent problems that come with this technology. Last May, Nordstrom shut down its […]

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February 18, 2014

Brick-and-mortar retailers have a unique opportunity to influence the way customers identify with their brands through a tangible experience. But if retailers fail to understand how customers perceive their stores and overlook seemingly minor details, then they may be setting their brands up for failure. In this article, Sam Bahreini reveals three major mistakes brick-and-mortar […]

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January 29, 2014

Your brand consists of more than your logo, color scheme, and brand standards: It also includes your business values, your company’s personality, and the way you treat your customers. In this article, Sam Bahreini describes four ways a customer service slip-up can destroy your carefully crafted brand identity. By recognizing the mistakes made by these […]