Retail Technology

The Insanity of Retail Audits

August 29, 2016

The Insanity of Retail Audits Despite their limited usefulness, annual retail audits have become the cornerstone of store evaluations. These audits promise you an accurate depiction of how your employees adhere to policies, execute procedures and meet other requirements. But when you read an actual retail audit report, you’ll find that the information collected isn’t […]

4 Major Problems in Executing Retail Marketing

August 23, 2016

There is a high level of competition in the retail industry, but one way to stay ahead is to be concerned with the marketing aspect of your retail outlet. Regardless of what strategy your store uses, there are problems that arise along the way that hurt the success of your store. When planning the marketing […]

The Vicious Cycle of Brand Erosion (and How Your Employees are Involved)

July 09, 2015

We all know it’s important to have a positive brand image, but when it comes to business continuity, where does your brand stand? For many companies, the first sign of trouble starts with brand erosion. As brands start to falter and loyalty wanes, it’s important to stop further decline in its tracks — and your […]

How to Move From Traditional to Automated Retail Management

May 19, 2015

Anyone who’s worked in retail can testify that it’s largely driven by people. Whether they’re on the floor, in a private office, or in the checkout line, all employees play a distinct role in the customer experience. In such a people-centric industry, the idea of automation may seem mechanic, drab, or not responsive. How could […]

Why Retailers Shouldn’t Use Secret Shoppers to Solve Problems

December 02, 2014

Unfortunately, you don’t have eyes everywhere. So the best way to monitor quality control is to employ a secret shopper to ensure that your employees are up to snuff, right? Wrong. The use of secret shoppers often leads to inconsistent solutions and communicates mistrust from management. Additionally, their reports likely assess a random business day […]

How to Implement Video-Driven Business Intelligence

October 24, 2014

When you think of retailers using video footage, you probably picture a guy sitting in a dark room staring at screens all day — or napping when he’s supposed to be on the lookout for theft. But more and more retailers are utilizing video technology to drive business intelligence and increase sales. Customers’ decisions are […]

iBeacon: Just One Piece Of Your Retail Marketing Puzzle

September 22, 2014

To some professionals, the new iBeacon technology is the light at the end of the marketing tunnel. And while there’s no doubt that it delivers new marketing strategies, businesses that only rely on iBeacon could be missing out on major marketing opportunities from more traditional outlets. Simply put, now is not the time to leave […]

Be Your First Customer: Why Beta Testing Is Right for You

May 30, 2014

You only get one shot to launch a product, and as a startup, the future of your business often depends on its success. Beta testing can help ensure your product is successful and, ultimately, increase your bottom line. While it seems like almost all new technology goes to market with a “beta” tag attached, that […]

How to Maximize Omnichannel Sales

April 04, 2014

Don’t believe those who tell you brick-and-mortar retail is dead. Despite the huge popularity of e-commerce, brick-and-mortar stores are here to stay. Physical store locations act as showrooms for your products, while e-commerce allows consumers to research all their options in a convenient format. But this doesn’t mean e-tail and retail should be at odds. […]

VoloForce Fights Back Against Online Retailers With Real Cadence Technology

March 26, 2014

VoloForce, a business optimization firm dedicated to helping brands excel in real time, is making changes. The firm is opening a new office in London to continue its efforts of aiding brick-and-mortar stores in the fight against online retail with its Real Cadence technology. The new location will act as a launch pad for European […]

3 major flaws you should understand about customer tracking

February 27, 2014

Many customers have mixed feelings about big retail brands implementing high-tech tracking technology, but it hasn’t stopped a lot of companies from using it. On the surface, the ability to gather data about your customers’ in-store behavior sounds great, but there are inherent problems that come with this technology. Last May, Nordstrom shut down its […]

3 Silent Killers You Didn’t Know Were Tarnishing Your Brand

February 18, 2014

Brick-and-mortar retailers have a unique opportunity to influence the way customers identify with their brands through a tangible experience. But if retailers fail to understand how customers perceive their stores and overlook seemingly minor details, then they may be setting their brands up for failure. In this article, Sam Bahreini reveals three major mistakes brick-and-mortar […]

4 Ways Poor Customer Service Is Ruining Your Brand Identity

January 29, 2014

Your brand consists of more than your logo, color scheme, and brand standards: It also includes your business values, your company’s personality, and the way you treat your customers. In this article, Sam Bahreini describes four ways a customer service slip-up can destroy your carefully crafted brand identity. By recognizing the mistakes made by these […]