Retail Best Practices

The Insanity of Retail Audits

August 29, 2016

The Insanity of Retail Audits Despite their limited usefulness, annual retail audits have become the cornerstone of store evaluations. These audits promise you an accurate depiction of how your employees adhere to policies, execute procedures and meet other requirements. But when you read an actual retail audit report, you’ll find that the information collected isn’t […]

4 Major Problems in Executing Retail Marketing

August 23, 2016

There is a high level of competition in the retail industry, but one way to stay ahead is to be concerned with the marketing aspect of your retail outlet. Regardless of what strategy your store uses, there are problems that arise along the way that hurt the success of your store. When planning the marketing […]

5 Ways You Can Engage Your Retail Employees

August 23, 2016

Employees are one of the greatest factors in the success (or failure) of a retail business. Employees who are actively engaged will buy in to the success of the business and will care about business growth and profitability. On the other hand, employees who are not engaged will only provide minimal effort and will be […]

Five Reasons Why Mystery Shops Don’t Work in Retail

August 23, 2016

Five Reasons Why Mystery Shops Don’t Work in Retail Since the 1940s, retailers have used mystery shoppers as a tool to evaluate and refine their customer service strategy. Touted as a way for upper level managers to find out exactly what their customers were experiencing, retailers have made mystery shopping a $1.5 billion industry that […]

Common Retail Operation Issues: From Omnichannel Challenges to Customer Acquisition

August 17, 2016

Perhaps starting a retail store has become a dream you’re just now fulfilling this year. While you likely already know some of the pitfalls, do you really know all common retail operation issues you might face? Without some experience, you may not know everything, and the unexpected could always bring challenges later. It’s important to […]

How a Real-Time Feedback Loop Impacts Customer Service

August 31, 2015

Retail executives depend on hourly employees and local store management to deliver great customer experiences, execute merchandising strategies, and drive sales. But store employees can get bogged down in day-to-day operations. In turn, they can miss opportunities to improve the overall customer experience. In most stores, employees receive feedback from managers about store operations and […]

The Vicious Cycle of Brand Erosion (and How Your Employees are Involved)

July 09, 2015

We all know it’s important to have a positive brand image, but when it comes to business continuity, where does your brand stand? For many companies, the first sign of trouble starts with brand erosion. As brands start to falter and loyalty wanes, it’s important to stop further decline in its tracks — and your […]

What Brick-And-Mortar Can Learn From Amazon’s Storefront In Manhattan

January 02, 2015

Amazon, one of the biggest players in the e-commerce market, created a pop-up brick-and-mortar store. So what does that mean for the industry? Just as traditional retailers have moved to the online marketplace, e-commerce retailers are transitioning to physical storefronts. By changing their approach, online retailers can ultimately offer more services to customers and, in […]

Don’t Let These Customer Service Slipups Cost You Any More Money

December 31, 2014

In a world where the customer is always right, how can you make sure your team is ready to provide stellar service across the board? Outstanding customer service can often compensate for the shortcomings of a business. Unfortunately, many businesses still skimp on giving their customers the best experience possible. Every missed customer service opportunity […]

Surviving Your First Solo Business Trip at That Lonely Table for One

June 29, 2014

Traveling for business can be stressful, and traveling alone is even worse. The responsibilities of making deadlines, dealing with lost luggage, and overcoming a possible language barrier rest solely on your shoulders. Thankfully, there are steps you can take to make a solo trip easier. With a little foresight, you can prepare for problems before […]

The Common Practice That’s Slowly Eroding Your Company

April 25, 2014

Periodic, large-scale audits have traditionally been perceived as the best way to analyze how a company is meeting goals and adhering to policies, but it may be time to reexamine the effects these audits have on employees and the business as a whole. Think about it: What’s really at the forefront of an employee’s mind […]

How to Maximize Omnichannel Sales

April 04, 2014

Don’t believe those who tell you brick-and-mortar retail is dead. Despite the huge popularity of e-commerce, brick-and-mortar stores are here to stay. Physical store locations act as showrooms for your products, while e-commerce allows consumers to research all their options in a convenient format. But this doesn’t mean e-tail and retail should be at odds. […]

3 Silent Killers You Didn’t Know Were Tarnishing Your Brand

February 18, 2014

Brick-and-mortar retailers have a unique opportunity to influence the way customers identify with their brands through a tangible experience. But if retailers fail to understand how customers perceive their stores and overlook seemingly minor details, then they may be setting their brands up for failure. In this article, Sam Bahreini reveals three major mistakes brick-and-mortar […]

4 Ways Poor Customer Service Is Ruining Your Brand Identity

January 29, 2014

Your brand consists of more than your logo, color scheme, and brand standards: It also includes your business values, your company’s personality, and the way you treat your customers. In this article, Sam Bahreini describes four ways a customer service slip-up can destroy your carefully crafted brand identity. By recognizing the mistakes made by these […]