The Insanity of Retail Audits

August 29, 2016

The Insanity of Retail Audits Despite their limited usefulness, annual retail audits have become the cornerstone of store evaluations. These audits promise you an accurate depiction of how your employees adhere to policies, execute procedures and meet other requirements. But when you read an actual retail audit report, you’ll find that the information collected isn’t […]

4 Major Problems in Executing Retail Marketing

August 23, 2016

There is a high level of competition in the retail industry, but one way to stay ahead is to be concerned with the marketing aspect of your retail outlet. Regardless of what strategy your store uses, there are problems that arise along the way that hurt the success of your store. When planning the marketing […]

5 Ways You Can Engage Your Retail Employees

August 23, 2016

Employees are one of the greatest factors in the success (or failure) of a retail business. Employees who are actively engaged will buy in to the success of the business and will care about business growth and profitability. On the other hand, employees who are not engaged will only provide minimal effort and will be […]

Five Reasons Why Mystery Shops Don’t Work in Retail

August 23, 2016

Five Reasons Why Mystery Shops Don’t Work in Retail Since the 1940s, retailers have used mystery shoppers as a tool to evaluate and refine their customer service strategy. Touted as a way for upper level managers to find out exactly what their customers were experiencing, retailers have made mystery shopping a $1.5 billion industry that […]

Common Retail Operation Issues: From Omnichannel Challenges to Customer Acquisition

August 17, 2016

Perhaps starting a retail store has become a dream you’re just now fulfilling this year. While you likely already know some of the pitfalls, do you really know all common retail operation issues you might face? Without some experience, you may not know everything, and the unexpected could always bring challenges later. It’s important to […]

How a Real-Time Feedback Loop Impacts Customer Service

August 31, 2015

Retail executives depend on hourly employees and local store management to deliver great customer experiences, execute merchandising strategies, and drive sales. But store employees can get bogged down in day-to-day operations. In turn, they can miss opportunities to improve the overall customer experience. In most stores, employees receive feedback from managers about store operations and […]

The Vicious Cycle of Brand Erosion (and How Your Employees are Involved)

July 09, 2015

We all know it’s important to have a positive brand image, but when it comes to business continuity, where does your brand stand? For many companies, the first sign of trouble starts with brand erosion. As brands start to falter and loyalty wanes, it’s important to stop further decline in its tracks — and your […]

Retail Technology Trends: How to Stay Agile in a Changing Market

July 03, 2015

With purchases now available at the touch of a button and even more mobile payment solutions becoming available, it is no surprise that retail is booming. However, as technology continues to advance, consumers are expecting more options, better service, and the ability to use any device and get the same experience. Emerging retail technologies are […]

How to Move From Traditional to Automated Retail Management

May 19, 2015

Anyone who’s worked in retail can testify that it’s largely driven by people. Whether they’re on the floor, in a private office, or in the checkout line, all employees play a distinct role in the customer experience. In such a people-centric industry, the idea of automation may seem mechanic, drab, or not responsive. How could […]

What Brick-And-Mortar Can Learn From Amazon’s Storefront In Manhattan

January 02, 2015

Amazon, one of the biggest players in the e-commerce market, created a pop-up brick-and-mortar store. So what does that mean for the industry? Just as traditional retailers have moved to the online marketplace, e-commerce retailers are transitioning to physical storefronts. By changing their approach, online retailers can ultimately offer more services to customers and, in […]

Don’t Let These Customer Service Slipups Cost You Any More Money

December 31, 2014

In a world where the customer is always right, how can you make sure your team is ready to provide stellar service across the board? Outstanding customer service can often compensate for the shortcomings of a business. Unfortunately, many businesses still skimp on giving their customers the best experience possible. Every missed customer service opportunity […]

How to Go Local While Maintaining Your Brand Image

December 18, 2014

Successfully expanding your business can present unique challenges. You want to stay true to your roots while adapting to customer preferences in each region your brand calls home. It’s a tough balance to strike, but creating a proactive plan will help ensure that everyone is on the same page, enabling you to avoid some tough […]

How to Get Ahead in Business Without Leaving Your Family Behind

December 04, 2014

In the business world, family life often competes with work. On top of all your deadlines and meetings, children have soccer practice, piano lessons, and teacher conferences. Meanwhile, your spouse wants a date night. Every day, you make difficult decisions about your priorities. But with proper communication and by assessing your priorities, you can advance […]

Why Retailers Shouldn’t Use Secret Shoppers to Solve Problems

December 02, 2014

Unfortunately, you don’t have eyes everywhere. So the best way to monitor quality control is to employ a secret shopper to ensure that your employees are up to snuff, right? Wrong. The use of secret shoppers often leads to inconsistent solutions and communicates mistrust from management. Additionally, their reports likely assess a random business day […]

How to Implement Video-Driven Business Intelligence

October 24, 2014

When you think of retailers using video footage, you probably picture a guy sitting in a dark room staring at screens all day — or napping when he’s supposed to be on the lookout for theft. But more and more retailers are utilizing video technology to drive business intelligence and increase sales. Customers’ decisions are […]

Differentiation Will Keep Offline Customers From Going Online

October 10, 2014

As a brick-and-mortar business owner, it can be enticing to drown your storefront in technology in an attempt to compete with online giants, but resist the urge. Purposeless technology will only collect dust and eat up your funds. Instead, identify your competitive edge, and run with it. Unlike Amazon, you can engage customers’ senses with […]

iBeacon: Just One Piece Of Your Retail Marketing Puzzle

September 22, 2014

To some professionals, the new iBeacon technology is the light at the end of the marketing tunnel. And while there’s no doubt that it delivers new marketing strategies, businesses that only rely on iBeacon could be missing out on major marketing opportunities from more traditional outlets. Simply put, now is not the time to leave […]

Surviving Your First Solo Business Trip at That Lonely Table for One

June 29, 2014

Traveling for business can be stressful, and traveling alone is even worse. The responsibilities of making deadlines, dealing with lost luggage, and overcoming a possible language barrier rest solely on your shoulders. Thankfully, there are steps you can take to make a solo trip easier. With a little foresight, you can prepare for problems before […]

Be Your First Customer: Why Beta Testing Is Right for You

May 30, 2014

You only get one shot to launch a product, and as a startup, the future of your business often depends on its success. Beta testing can help ensure your product is successful and, ultimately, increase your bottom line. While it seems like almost all new technology goes to market with a “beta” tag attached, that […]

The Common Practice That’s Slowly Eroding Your Company

April 25, 2014

Periodic, large-scale audits have traditionally been perceived as the best way to analyze how a company is meeting goals and adhering to policies, but it may be time to reexamine the effects these audits have on employees and the business as a whole. Think about it: What’s really at the forefront of an employee’s mind […]

How to Maximize Omnichannel Sales

April 04, 2014

Don’t believe those who tell you brick-and-mortar retail is dead. Despite the huge popularity of e-commerce, brick-and-mortar stores are here to stay. Physical store locations act as showrooms for your products, while e-commerce allows consumers to research all their options in a convenient format. But this doesn’t mean e-tail and retail should be at odds. […]

Why the Dominance of Amazon Won’t Mean the End of Brick-and-Mortar

March 31, 2014

With online retailers such as Amazon revolutionizing the e-commerce industry, the future of brick-and-mortar stores might look grim. But the demand for retail stores is only growing, especially as e-tailers discover the limits of the online shopping experience and the inherent advantages to brick-and-mortar stores. In this article, Sam Bahreini will provide five reasons why […]

VoloForce Fights Back Against Online Retailers With Real Cadence Technology

March 26, 2014

VoloForce, a business optimization firm dedicated to helping brands excel in real time, is making changes. The firm is opening a new office in London to continue its efforts of aiding brick-and-mortar stores in the fight against online retail with its Real Cadence technology. The new location will act as a launch pad for European […]

3 major flaws you should understand about customer tracking

February 27, 2014

Many customers have mixed feelings about big retail brands implementing high-tech tracking technology, but it hasn’t stopped a lot of companies from using it. On the surface, the ability to gather data about your customers’ in-store behavior sounds great, but there are inherent problems that come with this technology. Last May, Nordstrom shut down its […]

3 Silent Killers You Didn’t Know Were Tarnishing Your Brand

February 18, 2014

Brick-and-mortar retailers have a unique opportunity to influence the way customers identify with their brands through a tangible experience. But if retailers fail to understand how customers perceive their stores and overlook seemingly minor details, then they may be setting their brands up for failure. In this article, Sam Bahreini reveals three major mistakes brick-and-mortar […]

4 Ways Poor Customer Service Is Ruining Your Brand Identity

January 29, 2014

Your brand consists of more than your logo, color scheme, and brand standards: It also includes your business values, your company’s personality, and the way you treat your customers. In this article, Sam Bahreini describes four ways a customer service slip-up can destroy your carefully crafted brand identity. By recognizing the mistakes made by these […]