4 Ways Poor Customer Service Is Ruining Your Brand Identity

January 29, 2014

Your brand consists of more than your logo, color scheme, and brand standards: It also includes your business values, your company’s personality, and the way you treat your customers. In this article, Sam Bahreini describes four ways a customer service slip-up can destroy your carefully crafted brand identity. By recognizing the mistakes made by these well-known companies, you can empower yourself to protect your company’s livelihood and sustain your brand identity by preventing similar mishaps.

 Read the full article on B2B Marketing.


By | January 29th, 2014 | Categories: Retail Best Practices, Retail Technology | Tags: brand, consistent, customer, execution, retail, service, surveillance | Comments are off for this post.

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